Red’s is a US-based purveyor of luxury sunglasses, embodying classic American design, while maintaining Italian, artisanal craftsmanship.
Their frames are made in Italy & produced from luxury-grade, eco-friendly Italian materials, giving each pair the durability, fit, weight and feel, impossible to find in most other eyewear brands. Red's are handmade in the foothills of the Alps, in the same place as some of the world's most coveted luxury brands, by skilled artisans whose methods are steeped in tradition, precision and beauty.
Reds history…two University of Georgia roommates founded Red's in 2011, when they were unable to find luxury sunglasses at affordable prices, which also celebrated their American heritage and retained the quality only associated with Italian craftsmanship.
Reds logo…honors one of our founders, who passed away unexpectedly when he drowned due to shallow water blackout. He was survived by his loyal dog “Red”. A portion of their profits go to Shallow Water Blackout Prevention, a foundation established in his honor.