“We are wanderers. Chasing the horizon, following the sun.” This idiom, courtesy of Planet Blue’s “About Us” page perfectly embodies the effortless style you’ll find inside Planet Blue stores. The “About Us” page also reads: “Our aesthetic is effortless. We make our own waves. Our assortment of styles can go from beach to street and anywhere in between. By day we soak up the rays but when the sun goes down we layer in the fun.” If this sounds like a soliloquy of a Malibu who lives to surf and cruise the beaches, then you’re not that far off from the Malibu-born aesthetic of Planet Blue. Planet Blue, started in Los Angeles has expanded to 14 locations, although their veins primarily course through California where they operate 7 locations.
Planet Blue is primarily a women’s-wear destination, boasting flirty silhouettes, lace lingerie, athleisure, bikinis, and more of the most in-trend women’s clothing. Their inventory stays true to their wanderlust image and is curated to perfection. Nestled next to their Santa Monica location on Montana Ave, however, is their first and only men’s location. This exclusive men’s shopping experience offers everything a man could want. You’ll find a selection of unique and established brands for any occasion with a variety of shoes, T-shirts, dress shirts, knits, denim, and more. If you’re looking to nail that California vibe or even just elevate your wardrobe, Planet Blue Men’s is your one stop shop, especially because they carry a selection of Nifty Genius clothing.