Think about your favorite fabric in your closet. Is it suede perhaps? Probably not since it’s so hard to care for. Maybe jersey? Sure, it’s comfortable but not very versatile. Leather? That make sense, as long as you don’t mind paying for all those dry cleaning bills. Perhaps it’s denim. Versatile and classic, but not the most comfortable of fabrics. So you see the dilemma: while each has its own benefits, none encompass what we love about every fabric. Enter Ultrasuede. Ultrasuede is unlike any other fabric because, well, it isn’t a fabric, it’s a technology. It may sound intimidating but we promise it’s actually quite simple. All you need to know is that Ultrasuede is a microfiber that doesn’t crack, fade, shrink, or wrinkle. It feels just like real suede, so it’s incredibly soft, but unlike real suede, it’s vegan and is machine washable.
Ultrasuede is equally soft as it is durable.
Still not convinced? Let’s break it down further and get into the nitty gritty. The surface of Ultrasuede is made of “intertwined, brushed, ultra-fine microfiber.” This is what gives it a unique softness, identical to real suede. The next layer is made up of “intertwined microfiber strands and polymers” (don’t worry about it) which makes the fabric breathable. The final, bottom layer is the sturdy durable body that makes Ultrasuede suitable to prevent against wear and tear.
If you didn’t fully understand that last part, don’t worry, sometimes it takes seeing to believe. That’s easy to do since all Nifty Genius products feature Ultrasuede. Yes, every, single one. From our 100% Ultrasuede Moto jacket right down to the Ultrasuede detailing on our signature J.P. Chino pants. It’s kind of what makes us special.